Search Engine Optimization SEO Can Help Your Business Succeed Part 3. If you have a hobby site (i.e; it's just for fun and not making money) optimizing your site will bring in more visitors but will not generate any sales revenue. However, at some time in the future, you may want to add something that generates income, so your optimization efforts will then pay off. In other words, you may want to start to dabble in SEO and see if you can do it but there is no sense of urgency or real value in doing an all out effort. If you have a business website or home based business that sells a product or service, it would be a wise move to learn search engine optimization even if you use an SEO expert or consultant to help you get started. As a business you will probably add new products or services in the future. All of these products will need some form of Internet marketing. As a business owner you understand that you can only make money when customers find and buy your products or services. Having a good handle on organic search engine optimization is like having a good handle on your customer base (I.E. who are you going to sell your product to). In fact, the two go hand in hand. When you begin to research your keywords for your search engine marketing you will find that people are looking for things a little differently than you may have thought they were. Not only is this a wake up call it also enables you to think more about market driven content - that is developing the content, or description for your product, based on what people on the Internet are looking for and not based on what you think they are looking for. This type of Internet marketing works 24 hours a day every day of the year. Now you may be saying to yourself ... if I do that, my website will probably come up when they are looking for that, my search engine traffic will increase, my number of new customers will increase and our business or home based business will make more money. It's now starting to make sense just how valuable taking control of this is, isn't it? In fact, you will not only discover better ways to sell (describe) your products online, your efforts will give you insight into other products for your market, which will result in future revenue potential for your business. What you have to realize is that the Internet is comprised of hundreds of millions of people world wide that at some point or another are looking for something. All of this information is gathered in one place or another from many sources all automatically. Imagine being able to survey hundreds of millions of people to find out what they are looking for and how they are searching for it. Wouldn't that be great information for you to know to target your customers more effectively? Would you be able to convert more people to customers and make more money? Would you be able to make your business or home based business grow? Shortly we will be putting together a detailed search engine marketing guide to tell you just how to do that and how you know exactly how many people are searching for your product or service and what phrases they are using to search for those products or services. We will even show you ways to outrank your competitors for organic search results and how to analyze what they are doing. When you can determine exactly how people are looking for your products or services it will help you gain new insight and understanding and will enable you to take your business marketing to a whole new level of internet marketing. back to...Search Engine Optimization (SEO) part 2 back to...Search Engine Optimization (SEO) part 1 Please bookmark this page and check back for more information. We will update this page as soon as this new search engine optimization guide is completed. Did you enjoy this article? Do you know of anyone that could benefit from this article? Please add a link to this article from your website, favorite blog, web board or forum that you visit if you think others can gain from this article. Please feel free to discuss ideas discussed in this article but please do not copy it in part or in full. All content on this page is copyrighted and is protected under copyright laws.